Case Study: Make drives product adoption with Candu

Caglar drove self-activation at Make via an in-app resources hub

Make, formerly Integromat, was growing rapidly and needed a scalable way to drive user activation and convert free users into paying customers without disrupting the experience. The growth team wanted a better way to reach users at the right moment across their self-serve freemium product.

Using Candu, Make built an embedded in-app Resource Hub to guide new users through onboarding and key learning steps, including checklists, workflow tutorials, FAQs, and support prompts. Candu helped Make centralize self-activation content and test personalized experiences, and users who engaged with the hub showed increased in-platform activity.

Make

Caglar Ekim

Growth Specialist