Case Study: Braze scales customer education with Candu

Braze boosts customer education with Candu, backed by 83% higher motivation from gamified training

Braze, a comprehensive customer engagement platform, faced the challenge of scaling its customer education without over-relying on one-on-one instructor-led training. Their goal was to convince users of the value of self-serve content to free up their education team and make training more productive. The vendor Candu provided the solution for creating this self-serve educational content.

Candu helped Braze implement a three-part strategy: creating a gamified certification program to incentivize learning, being prescriptive to guide users on what content to consume, and aligning all content with the individual customer's journey. This approach successfully directed users to self-serve materials, making instructor-led training more targeted and efficient. The result was a scalable and symbiotic educational model, with one key metric showing that 83% of employees who undergo gamified training are more motivated at work.

Braze