Case Study: CareerPlug enhances onboarding and job-posting activation with Candu

Anna’s built CareerPlug’s frictionless getting started experiences

CareerPlug, a hiring software company, wanted to improve its key activation goal: getting new customers to post a job advertisement within one day of signing up. However, users were experiencing pop-up fatigue, which caused high dismissal rates and made the onboarding experience feel disruptive. CareerPlug worked with Candu to create a friendlier, more user-first getting-started experience.

Using Candu’s no-code components and embedded Pendo guides, CareerPlug introduced an opt-in onboarding flow with personalized welcome videos tailored by plan type, including Basic and Pro users. Candu also helped CareerPlug update messaging and position the team as “mentors” and “guides” throughout the experience. The result was a more relevant, less disruptive onboarding journey that helped drive activation and support users in listing their first live job, though the case study does not provide specific numerical metrics.

CareerPlug

Anna Whitney

Product Owner