Case Study: OneSignal hires 5 of its last 7 GTM hires with Candidate Labs

OneSignal hires 5 of last 7 GTM hires with Candidate Labs

OneSignal, the customer engagement platform known for push notifications and in-app messaging, needed a stronger way to identify, qualify, and hire high-quality GTM talent as it scaled its sales organization. The team wanted candidates who were not only skilled, but also deeply engaged and a strong culture fit, and they were looking for a recruiting partner that could move faster and deliver better-qualified prospects than traditional contract firms. Candidate Labs provided that hiring support.

With Candidate Labs, OneSignal used a data-driven recruiting and vetting service to source, screen, and coordinate candidates for roles including Market Development Rep, commercial account executive, enterprise account executive, and later a Head of Marketing search. The results were strong: OneSignal hired two people within 45 days from the initial engagement, 9.5 out of 10 candidates shown were screened, and 5 of the company’s last 7 sales-oriented hires came through Candidate Labs. OneSignal also noted improved candidate quality, faster hiring, and strong diversity outcomes, with three of the last five hires being female.

OneSignal

Josh Wetzel

Chief Revenue Officer