Candid
14 Case Studies
A Candid Case Study
Bengo Media, an audio-first production company, faced a challenge with its website navigation. The existing menu treated all pages equally, making it difficult for users to quickly understand the company's core services. Candid Creative Studio was tasked with redesigning this navigation to introduce hierarchy and improve usability without compromising the site's SEO performance.
Candid implemented a refined mega menu that clearly grouped and highlighted the core services under a "What we do" heading. The solution introduced stronger visual cues and clear hover states to improve clickability while duplicating key links to support different user behaviors. This approach successfully guided users more effectively to Bengo Media's services, resulting in a more confident user experience and the preservation of all search visibility.