Case Study: Web Windows boosts lead generation and customer targeting with CANDDi

Web Windows - Customer Case Study

Web Windows, an advertising and marketing agency based in Peterborough, needed a way to support its outbound sales team with high-quality leads and better visibility into prospect behavior. Using CANDDi’s prospect analytics and website/email tracking, the company wanted to bring all prospect information into its CRM and make more informed decisions about when and how to contact leads.

CANDDi was integrated with Web Windows’ CRM and outbound campaigns to track email engagement, website visits, page interest, and trigger actions that synced prospect data automatically. The result was improved targeting of outbound email campaigns, a higher clickthrough rate, more website visitors, and better-qualified leads for the sales team, helping Web Windows attract new clients and get value from CANDDi every month.

Web Windows

Tom Anderson

Director