Case Study: SurveyMe achieves faster sales conversion with CANDDi

SurveyMe - Customer Case Study

SurveyMe, a startup founded in 2011, needed an affordable way to identify website visitors and understand which prospects were interested in its app-based survey platform. The company wanted better visibility into visitor sector type, location, and behavior so it could target sales and marketing efforts more effectively. Vendor CANDDi provided the customer intelligence needed to support that challenge.

Using CANDDi’s visitor identification and reporting capabilities, SurveyMe built a marketing automation process that tracked trial sign-ups, identified anonymous prospects, and supported customer lifecycle management for upsell and cross-sell opportunities. CANDDi gave the team a global view of traffic sources and detailed contact insights, helping them prioritize the best leads and engage them with demos and targeted emails. The result was faster conversion to sales and a stronger basis for ongoing customer interaction.

SurveyMe

Nicola Evans

Co-Founder