Case Study: Soutron identifies real website prospects with CANDDi

Soutron - Customer Case Study

Soutron, a long-standing customer of CANDDi, needed a better way to track and identify visitors coming to its website so it could target the right prospects with appropriate communications. The company had found that a large share of traffic was unrelated sales outreach, making it difficult to spot genuine interest in its software solutions for libraries, archives and information centres.

Using CANDDi’s website tracking capabilities, Soutron can now see which companies are visiting, which pages they view, and when they show interest in specific products. This has helped the team cut through the noise, brief sales more effectively, and act on marketing responses with relevant follow-up. Soutron says CANDDi offers the tracking capability it needs at a cost-effective price, helping it identify real prospects and measure engagement more clearly.

Soutron

Susan Beastall

Director