Case Study: SME Needs boosts leads and sales with CANDDi

SME Needs - Customer Case Study

SME Needs, a digital marketing support company for small businesses, needed an affordable, flexible way to generate new business leads and improve outbound email campaigns for both its own business and its agency clients. After trying other marketing automation providers, the team turned to CANDDi for a solution that could be quickly deployed and used without long-term contract lock-in.

With CANDDi, SME Needs tracked website visitor activity, refined campaigns, and converted more traffic into sales using tools such as CANDDi Capture. The results were strong: almost a third of SME Needs’ leads now come from CANDDi, and client outcomes included a £100k new business deal and a major improvement in e-commerce close rates. CANDDi helped SME Needs deliver more targeted marketing and generate more business with limited time and resources.

SME Needs

Nigel Davey

Managing Director