Case Study: Fluid Trust plc improves marketing focus and lead insight with CANDDi

Fluid Trust PLC - Customer Case Study

Fluid Trust plc, a new flexible short-term lending business led by CEO Ansar Mahmood, needed a simple way to understand which marketing efforts were driving website traffic and which visitors were most valuable. As a busy founder, Ansar wanted insight into prospects and performance without spending time on complex tools, and chose CANDDi’s daily reporting, visitor tracking, and email integration.

Using CANDDi, Fluid Trust plc gained clear daily visibility into marketing performance and visitor activity, helping Ansar focus spend on the most effective channels and better identify promising leads. The results were immediate: he was able to tighten marketing expenditure, improve targeting, and even free up budget to hire new staff.

Fluid Trust plc

Ansar Mahmood

Fluid Trust PLC