Case Study: First Impressions achieves pinpoint-precise prospect targeting with CANDDi

First Impressions - Customer Case Study

First Impressions, a marketing agency helping businesses improve the return on their website and sales efforts, needed a better way to identify which prospects were actually interested in their clients’ businesses. They had visibility into website traffic, but not into individual visitors or the intent behind their activity. CANDDi was introduced to provide real-time visitor intelligence and help the team focus its new business efforts on the right prospects.

With CANDDi, First Impressions gained complete visibility into website activity, including who was returning, when they came back, and how often they engaged. The insight helped the agency follow up with pinpoint precision, revive seemingly cold leads, and secure new business opportunities, including an IT support project and a coaching engagement after tracking prospect browsing activity. CANDDi has become central to First Impressions’ sales process and is now set to be used across their own marketing initiatives as well.

First Impressions

Paul McGuire

Director