Case Study: Fin International boosts targeted lead generation with CANDDi

Fin International - Customer Case Study

Fin International, a London-based full-service creative agency specializing in the financial services sector, needed a better way to support targeted inbound marketing and generate new business leads. With marketing consultant Rick Morris leading new business efforts, the company wanted more insight than a broad-brush approach could provide, and turned to CANDDi for visitor tracking and behavior analysis.

By implementing CANDDi’s tracking code in outbound emails and using its dashboard to monitor visitor engagement, Fin International could identify prospects, measure time spent on key pages, and prioritize timely follow-up calls or emails. The result was a more personalized, intelligent sales approach that helped drive new business meetings directly from the insights uncovered, with email click-through rates in the region of 20%.

Fin International

Rick Morris

Fin International