Case Study: Dycem boosts lead identification and targeted engagement with CANDDi

Dycem - Customer Case Study

Dycem, a provider of contamination control solutions for pharmaceutical and healthcare clients, needed a better way to identify leads from website traffic and support its marketing strategy. The company, working with CANDDi’s marketing automation platform, also wanted a solution that could be adapted to its needs and backed by strong support.

With CANDDi, Dycem began tracking website visitors and brochure downloads to spot prospects earlier and understand which products they were interested in. The vendor also helped Dycem segment visitors by geography and time on site, improve targeted email communications, reduce database opt-outs, and increase click-throughs and content engagement. Laura Wild said the product had already paid for itself.

Dycem

Laura Wild

Marketing Manager