Case Study: DataLaw improves email marketing and customer insights with CANDDi

DataLaw - Customer Case Study

DataLaw, the UK’s leading online CPD provider for solicitors, wanted a better way to understand prospect behavior and tailor its marketing to changing customer needs. By using CANDDi, DataLaw aimed to gain richer insight into which training topics and courses were attracting interest, helping the team improve targeting and follow-up.

CANDDi enabled DataLaw to track website visitors from email campaigns, see which pages and courses they viewed, and capture enquiries through on-brand pop-up forms. As a result, the Business Development team could respond faster and more relevantly, manage smarter email campaigns, and create detailed campaign metrics that supported sales and new business strategy.

DataLaw

Helen O'Dowda

Head of Marketing