Case Study: Context Public Relations achieves over £100k in new business with CANDDi

Context Public Relations - Customer Case Study

Context Public Relations is a PR and content marketing agency specializing in technology clients. The team wanted a way to better understand how prospects were engaging with its content and campaigns, but found larger global platforms too restrictive and costly. CANDDi was chosen alongside tools like Mailchimp to help Context improve lead generation, conversion, and visibility into the value of its marketing activity.

With CANDDi, Context Public Relations gained insight into who was visiting its site, what they were reading, how long they stayed, and how often they returned, turning previously “blind” new business activity into a more informed process. CANDDi also added deeper tracking for the company’s e-letter beyond standard open and click rates. The results were significant: CANDDi delivered over £100k in new business in its first year with Context, business the company says it would not have seen otherwise.

Context Public Relations

Frank Smith

Context Public Relations