Case Study: Brodex boosts qualified leads and sales follow-up with CANDDi

Brodex - Customer Case Study

Brodex, a UK water treatment and hygiene company, was looking to improve the effectiveness of its content marketing and website lead capture as it expanded across the Midlands, South East and London. To better identify which companies and individuals were engaging with its site, Brodex turned to CANDDi and its Capture forms.

With CANDDi, Brodex could see which visitors were returning, how long they spent on site, and what sector-specific content they read, helping the sales team prioritize follow-up and tailor approaches by industry. The tool also increased prospect engagement through pop-up capture boxes, generated more customer questions for marketing to respond to quickly, and created a clearer pipeline of qualified leads that supports ROI from the new website and content marketing efforts.

Brodex

Geoff Shalders

Managing Director