Case Study: Bioquell boosts real-time lead generation with CANDDi

Bioquell - Customer Case Study

Bioquell, a leading bio-decontamination company serving life sciences, healthcare, and defence sectors, needed a better way to identify and act on website interest from businesses in real time. To solve this, it used CANDDi’s alerts and streams platform to help its sales and marketing teams spot prospects visiting the site and organize follow-up by country and sector.

With CANDDi, Bioquell set up individual streams to segment identified visitors by region and by interest area such as life sciences, healthcare, and defence, routing leads to the right sales contacts. The result was a steady flow of leads, faster follow-up with better context, and a stronger sense among sales teams that the prospects were real—helping Bioquell realize more of its website’s lead-generation potential.

Bioquell

Martin Whiting

Marketing Director