CANDDi
24 Case Studies
A CANDDi Case Study
Ace IT Relocation, a Leicestershire-based IT relocation specialist, needed a better way to identify website visitors and understand whether they were genuine prospects or just general browsers. The team also relied heavily on partner referrals, which made it hard to judge lead quality. CANDDi was introduced to help them identify traffic and uncover who was engaging with specific pages on their site.
Using CANDDi’s visitor identification and lead intelligence, Ace IT Relocation was able to see which companies were visiting, follow up with more relevant conversations, and focus on the most credible referrals. The result was a major increase in lead visibility, growing from about five leads per week to five leads per day. CANDDi also revealed that large companies were landing on the site without converting, prompting Ace IT Relocation to redesign its website to improve results.
Kyle Taylor
Senior Account Manager