Case Study: Turtle accelerates quoting and grows sales with Canals

Turtle boosts quote hit rate to 57% with Canals

Turtle, a family-owned electrical and industrial distributor, faced challenges with manual sales order entry in their Infor SX.e ERP. This repetitive process drained their inside sales team's capacity, delayed complex quotes, and limited their ability to respond to customer requests, which kept their quote-to-order hit rate stagnant at 20%. They struggled with a lack of automation and clean product data.

Canals implemented its AI-powered order entry solution, which integrated seamlessly with Turtle's existing systems. The platform learned quickly from real usage to accurately match items, even with imperfect data. As a result, Turtle nearly tripled its hit rate to 57%, cleared multiple stock orders in minutes, and freed its sales team to pursue more strategic work. Canals directly enabled top-line and bottom-line growth by increasing sales efficiency and customer responsiveness.

Turtle