Case Study: Universal Music Group achieves large-scale digital content distribution with Camunda

Universal Music Digital Content Distribution at Scale

Universal Music Group, the world’s leading music company operating across more than 60 countries, faced the challenge of distributing large volumes of digital content—music clips, videos and other artifacts—to multiple marketplaces reliably and at scale. To address this, they turned to Camunda and its workflow/process automation capabilities to orchestrate and manage distribution pipelines.

Camunda implemented automated distribution workflows that coordinate content delivery across marketplaces, enabling Universal Music Group to distribute thousands of digital content artifacts every day. By using Camunda, UMG achieved scalable, consistent and faster distribution across its global footprint, handling high daily volumes with improved reliability.

Universal Music Group