Case Study: TotalEnergies Belgium boosts customer acquisition efficiency with Camunda

TotalEnergies Belgium cuts customer acquisition costs by 15% with Camunda

TotalEnergies Belgium, an affiliate of the global energy group, faced significant challenges in its customer acquisition and onboarding processes. Its IT Activation Tribe relied on a costly, hardcoded Java application that was difficult to maintain and adapt to changing regulations. This outdated system hindered process optimization and collaboration between developers and non-technical teams across different countries, even contributing to developer turnover. To revolutionize these workflows, the team sought a modern process orchestration solution from Camunda.

Implementing Camunda's platform, which included Camunda Modeler, provided the visual BPMN modeling and flexibility needed to orchestrate complex systems and human tasks. The solution automated key processes, drastically reducing manual agent interventions. As a result, TotalEnergies Belgium achieved a 20% improvement in customer conversion rate, a 15% reduction in customer acquisition costs, and annual savings of 200,000€ due to increased process efficiency. Camunda also improved visibility and developer satisfaction, becoming a key tool embedded across the organization.

TotalEnergies Belgium