Case Study: Catholic University achieves 7x fundraising ROI with CampusESP

Your Parents Council Playbook a 7x Fundraising ROI in Just 4 Months

Catholic University of America partnered with CampusESP to improve parent engagement and streamline communication for its family community, “The Family Nest.” The university needed a better way to manage parent contact data, identify interested Parents Council prospects, and centralize outreach through a more accurate and organized system.

Using CampusESP’s parent portal and form functionality, Catholic University created tracking communities for current Parents Council members and parents interested in joining. This enabled targeted messaging, better data management, and easier recruitment, resulting in more than $100,000 raised in just four months—a 7x ROI on the CampusESP investment—along with strong engagement rates, including a 69% open rate for the Parents Council Interest community.

Catholic University

Kyra Lyons

Senior Director of Student Experience and Family Engagement