Case Study: Winston-Salem State University boosts family engagement and yield with CampusESP

Winston-Salem State University boosts family engagement to 75% with CampusESP

Winston-Salem State University (WSSU) understood that family engagement, or "Ramily," was central to its culture but lacked a consistent way to connect with the families of prospective and current students. The university faced a challenge in reaching these families with important information, which sometimes led to missed deadlines and a lack of support. To address this, WSSU partnered with CampusESP to centralize its family engagement and communication strategy.

By implementing CampusESP's platform, WSSU created a central hub for family communication and utilized its FERPA management service. This solution provided families with timely, practical information and made it easy for students to grant them data access. The results were significant: students with an engaged family member yielded at a 44% rate, 5 points higher than the overall average, and highly engaged families yielded at 73%. CampusESP also helped WSSU establish 319 FERPA connections and achieve a 57% year-over-year increase in family engagement.

Winston-Salem State University (wssu)