Case Study: William & Mary achieves time savings and higher open rates with CampusESP

William & Mary cuts newsletter creation time by 65% with CampusESP

William & Mary, a university with a long tradition, faced the challenge of providing personalized monthly newsletters to families of different student class years. This process was extremely time-consuming for their small Parent & Family Programs team, taking over 40 hours per month to manually create and format content using their previous system. They sought a solution from vendor CampusESP to streamline this communication and achieve significant time savings.

By implementing CampusESP's family communication platform and utilizing its Advanced Designer feature, William & Mary created automated templates for each class-year newsletter. This solution from CampusESP reduced the newsletter creation time by 65%. The new, more targeted approach also improved engagement, increasing open rates for first-year families from 73% to 77%. This allowed staff to focus on other strategic initiatives while providing families with more frequent and personalized information.

William & Mary