Case Study: Utah State University decreases summer melt with CampusESP

Utah State University engages families with CampusESP to support the 40% seeking more connection

Utah State University faced the challenge of summer melt, where admitted students fail to enroll in the fall, and sought to improve engagement with families to help prevent it. They partnered with CampusESP to better communicate with parents and family members throughout the summer.

CampusESP provided a platform for Utah State University to send targeted, timely messages to families, driving action on deadlines and building trust. The solution included a multi-channel approach with emails, SMS opt-ins, a podcast, and a parent handbook. This engagement empowered families to support their students, helping to decrease summer melt and solidify enrollment.

Utah State University