Case Study: University of Wisconsin-Milwaukee boosts enrollment yield with CampusESP

University of Wisconsin-Milwaukee lifts yield 16 points with CampusESP

The University of Wisconsin-Milwaukee (UWM) faced the challenge of improving student yield rates amidst increasing application volumes, particularly through direct admit programs. To cut through the noise and stand out, UWM needed a more strategic way to engage with families and understand student intent signals. They partnered with CampusESP to utilize its family engagement platform and integrated it with their Slate CRM.

By implementing CampusESP's portal, UWM provided families with a clear roadmap for next steps, centralized financial aid information, and a transparent channel for communication. This solution delivered measurable results: students with engaged parents achieved a 16-point higher yield rate than the institutional average. CampusESP enabled UWM to focus counselor outreach more effectively and turn family engagement into a significant advantage for strengthening enrollment outcomes.

University of Wisconsin-Milwaukee