Case Study: University of the Pacific boosts enrollment engagement with CampusESP Parent Promoter Score™

University of the Pacific uses CampusESP’s Parent Promoter Score to identify families 3x more likely to enroll

University of the Pacific sought a more strategic way to leverage parent engagement data to improve student enrollment outcomes. The challenge was to identify which families were most likely to influence a student's decision to enroll and to focus outreach efforts effectively. They partnered with CampusESP and utilized its Parent Promoter Score™ product to gain these insights.

CampusESP implemented its Parent Promoter Score™, a metric that ranks parents based on engagement actions like email opens and portal logins. The solution allowed the university to identify highly engaged families whose students had not yet taken key enrollment steps, enabling targeted automated campaigns to nudge them forward. As a result, the university could double down on these high-intent families, with CampusESP data showing that parents in the top quartile of engagement are three times more likely to have a student enroll.

University of the Pacific