Case Study: University of South Alabama boosts yield and retention with CampusESP

University of South Alabama boosts yield 23.5 points with CampusESP

The University of South Alabama faced a challenge with disconnected and inconsistent communication to families across various departments, leaving gaps in information. To address this, they partnered with CampusESP to create a unified family engagement strategy spanning the entire student lifecycle.

Using CampusESP, the university centralized its communications, repurposed student-facing content for families, and reframed FERPA as a partnership. This solution led to significant results: for the Fall 2025 cohort, students with an engaged family member in CampusESP yielded at a rate 23.5 percentage points higher than the institutional average, orientation confirmations increased by 276%, and over 2,300 FERPA connections were created.

University of South Alabama