Case Study: University of Pittsburgh strengthens family engagement with CampusESP

University of Pittsburgh becomes CampusESP’s 550th customer with The Pitt Family Connection

The University of Pittsburgh faced a challenge in effectively engaging the families of its students. Its previous model was reactive, relying on communications tied to in-person events and a newsletter that simply duplicated content sent to students. Information was fragmented across the large institution, leading to confusion and potential misinformation for families. The university partnered with CampusESP to find a purpose-built solution for family engagement.

CampusESP implemented its AI-powered family engagement platform to create a centralized, intentional communication hub for families, known as The Pitt Family Connection. The solution provides tailored content specifically for families, moving the university from a reactive to a proactive strategy. CampusESP's technology automates the curation of timely information from across the university's departments, saving staff significant manual effort. The platform is expected to reduce misinformation, create a unified resource for families, and serve as a critical component of student success.

University of Pittsburgh