Case Study: University of Oregon boosts parent giving and donor participation with CampusESP

University of Oregon boosts parent donors 157% with CampusESP

The University of Oregon sought to enhance its Family Giving Program by fostering a culture of philanthropy and increasing parent donor engagement. To achieve this, they partnered with CampusESP to help them connect with families early, personalize the giving experience, and build long-term relationships.

By implementing CampusESP's platform for automated communications and real-time analytics, the university achieved record-breaking results. CampusESP helped them secure a 157% increase in parent donors and a 217% increase in dollars raised for their 2024 day of giving, achieving a 43x return on their investment.

University of Oregon