Case Study: University of Oregon keeps families informed during campus crises with CampusESP

University of Oregon boosts family crisis communications with CampusESP and tracks 81% family communication demand

The University of Oregon, a public institution, faced the challenge of effectively communicating with the families of students during periods of campus disruption and crisis, such as protests. To ensure parents were properly informed and could support their students, the university needed a reliable way to disseminate critical information and measure its reach. They partnered with CampusESP to utilize its family communication platform.

Using CampusESP, the university was able to efficiently send high-level announcements and official communications to a bulk audience of families. The platform provided measurable results, allowing the team to report on key metrics like email send counts, open rates, and click-through rates to central administration, confirming the information was being successfully delivered. CampusESP enabled the University of Oregon to keep families connected and informed during a crisis.

University of Oregon