Case Study: University of North Georgia boosts student retention with CampusESP Family Communication

University of North Georgia boosts student retention 21.2% with CampusESP

The University of North Georgia (UNG) faced a challenge in managing family communications, lacking an official strategy to engage the families of its 18,000 students. This led to confusion and unmoderated, unofficial channels that risked student privacy violations. To address this, UNG implemented the Family Communication solution from vendor CampusESP.

CampusESP provided a controlled platform for streamlined and personalized university communications, including automated newsletters. This solution resulted in high family engagement, with an average email open rate of 62%. Most significantly, UNG found that students whose families received weekly CampusESP newsletters had a 21.2% higher retention rate compared to those whose families received less frequent communication.

University of North Georgia