Case Study: University of North Carolina Wilmington scales family communication with CampusESP

University of North Carolina Wilmington scales family updates with CampusESP as 77% of families want weekly communication

The University of North Carolina Wilmington faced the challenge of meeting the high demand for weekly communication updates from families, a task that was overwhelming for its parent and family programs team to manage alone. To address this, they partnered with the vendor CampusESP to help scale their family engagement efforts.

By utilizing the CampusESP platform, UNC Wilmington built a team of content partners from key departments across campus. This solution allowed them to share the workload, diversify their communications, and ensure information came from a single, trusted source. The results included more consistent university communication, a reduction in easy-to-find questions being asked on unofficial parent forums, and time savings for the staff. CampusESP provided the tools to manage this collaborative content engine effectively.

University of North Carolina Wilmington