Case Study: University of Nevada, Las Vegas builds family confidence and boosts yield with CampusESP

University of Nevada, Las Vegas cuts financial aid ticket resolutions by 87% with CampusESP

The University of Nevada, Las Vegas (UNLV) faced a challenge with enrollment decisions stalling when families, many of whom were first-generation, became confused by complex financial aid information and cost of attendance estimates. To address this, UNLV partnered with the vendor CampusESP to improve the clarity and targeting of its family communications.

Using the CampusESP platform, UNLV implemented a solution focused on sending clearer, earlier, and more segmented messages to families. This included defining financial terminology, connecting aid directly to the bill, and reframing career outcomes as ROI. The results were significant: financial aid ticket resolutions dropped by 87%, call volume to financial aid and cashiering offices fell by 50%, and FAFSA completion increased without a rise in loan borrowing.

University of Nevada, Las Vegas