Case Study: University of Nevada, Las Vegas improves family engagement and student retention with CampusESP

University of Nevada, Las Vegas boosts family engagement with CampusESP for 500th customer milestone

The University of Nevada, Las Vegas (UNLV) faced a challenge in efficiently managing family engagement with a small team. They lacked a centralized tool, relying on manual processes and spreadsheets for their communications. To address this, UNLV partnered with vendor CampusESP to implement its family communication platform.

By implementing CampusESP, UNLV automated and personalized its family newsletters and messages. The solution integrated with their Salesforce CRM, providing clear data to track engagement. CampusESP enabled the university to support its many first-generation students more effectively, with the stated goal of improving first-year student retention by a full percentage point.

University of Nevada, Las Vegas