Case Study: University of Montana scales family engagement for 11,000+ families with CampusESP

University of Montana scales family engagement for 11,000+ families with CampusESP

The University of Montana faced the challenge of scaling meaningful family engagement for over 11,000 families with a small team and limited bandwidth. To achieve consistent communication, they partnered with CampusESP and utilized its Family Communication service to build an efficient strategy.

By leveraging CampusESP's automation tools, AI features, and analytics, the university empowered temporary staff and student workers to create and automate a robust communication plan. This solution, combined with strategic campus partnerships, resulted in a cohesive strategy for both new and continuing families, with one repurposed article becoming the most-clicked post of the academic year. CampusESP enabled the small team to make a significant impact without requiring daily oversight.

University of Montana