Case Study: University of Montana personalizes enrollment communications with CampusESP

University of Montana boosts personalized engagement with CampusESP, driving 29% higher open rates

The University of Montana faced the challenge of providing personalized communications to a diverse range of prospective students and their families, an expectation set by modern digital services. To meet this need without overburdening staff, they partnered with vendor CampusESP to implement its platform for tailored recruitment and enrollment messaging.

Using CampusESP, the University of Montana created personalized content journeys based on family self-identification and engagement data. This solution enabled staff to focus their efforts efficiently, resulting in more relevant communications. The vendor CampusESP helped achieve a measurable impact, including personalized emails that garnered 29% higher open rates and 41% higher click-through rates.

University of Montana