Case Study: University of Mary Washington boosts family engagement and enrollment planning with CampusESP

University of Mary Washington boosts yield 9% with CampusESP

The University of Mary Washington partnered with CampusESP to enhance its family engagement strategy as part of its enrollment planning. The challenge was to improve communication with parents and families to positively impact key admissions metrics such as yield rates and reducing summer melt.

CampusESP provided a platform and strategic insights to implement a solution focused on personalized communications, frequent financial aid updates, and leveraging parents as influential decision-makers. By using CampusESP for Family Communication, the university achieved a measurable impact, noting that students with a family member in CampusESP had yield rates approximately 9% higher than average.

University of Mary Washington