Case Study: University of Mary Washington Boosts Enrollment with CampusESP

University of Mary Washington boosts family engagement with CampusESP as 94% of families say communication quality matters

The University of Mary Washington sought to boost enrollment by improving its communication with prospective families, particularly around conveying its unique value and affordability. To meet this challenge, they partnered with CampusESP to implement a more personalized and timely family engagement strategy.

Using the CampusESP platform, the university delivered tailored messaging based on where a family was in the enrollment funnel, provided consistent and credible updates, and leaned into critical topics like financial aid. This solution, which included tools like an Orientation Hub, helped build trust and reduce family stress. CampusESP enabled the university to achieve higher FAFSA submission rates and successfully showcase what makes its community special to turn more prospects into deposits.

University of Mary Washington