Case Study: University of Kansas boosts family engagement with CampusESP

University of Kansas increases family content contributors 9x with CampusESP

The University of Kansas partnered with CampusESP to enhance its communication with parents and families. The challenge was to provide consistent, engaging, and institution-sanctioned content without overburdening a single office, while moving away from an unmoderated social media group for information sharing.

Using the CampusESP portal, KU built a network of content contributors from across various campus departments. This solution dramatically scaled their communications, increasing their number of content admins by 833% in one year. As a result, the university now engages over 15,000 families with pertinent information directly from the source, all without increasing the central team's workload.

University of Kansas