Case Study: University of Kansas boosts yield with CampusESP

University of Kansas boosts yield 12.4% with CampusESP

The University of Kansas (KU) faced a strategic gap in engaging parents, a key influence in student enrollment. They realized their communications, which either copied students on emails or duplicated student messages, were insufficient. To address this, KU partnered with CampusESP to build a more intentional family engagement strategy using the CampusESP platform.

CampusESP enabled KU to connect with families earlier, provide transparency on cost and outcomes, and create a community portal for admitted and inquiry families. The solution delivered significant enrollment results. Students whose parents used the CampusESP portal yielded at a 37% rate, which was 12.4% higher than the institutional average, demonstrating a clear positive impact from strategic family engagement.

University of Kansas