Case Study: University of Delaware increases parent donor participation with CampusESP

University of Delaware grows parent donor participation 70% with CampusESP

The University of Delaware partnered with CampusESP to leverage its family engagement platform to address the challenge of increasing donor participation among parents. The university sought a more effective way to identify potential donors and move beyond generic outreach to meet its advancement goals.

CampusESP implemented its donor management module to help the university identify, prioritize, and target potential parent donors with personalized campaigns. The solution delivered outstanding results, including email open rates that were 2-3 times higher than normal and an 8x higher open rate for one specific solicitation. This led to a 70% growth in donor participation from its pilot group on Giving Tuesday. One year later, CampusESP helped the University of Delaware achieve a massive 288% increase in parent donors.

University of Delaware