Case Study: University of Delaware strengthens parent fundraising and donor engagement with CampusESP

University of Delaware drives 10% first-year parent giving with CampusESP

The University of Delaware partnered with CampusESP to enhance its fundraising strategy by more effectively engaging student families. The challenge was to cultivate parents into donors, increase overall donor participation, and identify potential major gift prospects.

CampusESP provided a platform for strategic family engagement and data collection. The solution included using an onboarding survey to understand family interests and affinity, as well as the Parent Promoter Score™ to identify highly engaged prospects. This enabled the university to run targeted initiatives, resulting in 10% of incoming first-year families donating before move-in and an increase in average gift size. CampusESP's tools also helped secure a major gift of $50,000.

University of Delaware