Case Study: University of Delaware boosts parent fundraising by 49% with CampusESP

University of Delaware boosts parent fundraising dollars by 49% with CampusESP

The University of Delaware sought to enhance its family engagement and transform it into increased philanthropic support. To achieve this, they partnered with CampusESP to personalize communication, identify potential donors, and automate their outreach efforts.

Using CampusESP, the university implemented a strategy that included building a comprehensive parent database, automating targeted drip campaigns, and sending personalized solicitations. This solution led to a significant 49% increase in parent fundraising dollars in 2024. CampusESP was instrumental in helping the university identify over 400 interested incoming families early and achieve an impressive 60% email open rate on solicitations.

University of Delaware