Case Study: University of Maryland, Baltimore County cuts family content creation time by 80% with CampusESP AI

UMBC cuts content creation time by 80% with CampusESP

The University of Maryland, Baltimore County (UMBC) sought to strengthen family engagement and communication but faced a significant challenge in creating enough high-quality content due to time constraints. To address this, they implemented the CampusESP platform.

Using CampusESP's generative AI editor, UMBC slashed its content creation time by 80%, reducing the effort from one hour per day to just one hour per week. This solution from CampusESP also led to a 33% increase in click-through rates on their content, allowing staff to refocus their efforts on more strategic communication initiatives.

University of Maryland, Baltimore County (umbc)