Case Study: Transylvania University achieves a 4.8% student yield increase with CampusESP

Transylvania University boosts student yield 4.8% with CampusESP

Transylvania University, a small liberal arts college, needed to more effectively recruit and engage the parents of prospective students, who are key influencers in the college decision process. To build this parent-focused strategy from scratch, the university partnered with the vendor CampusESP to utilize its parent communication platform.

By implementing CampusESP, which integrated seamlessly with their existing Slate system, Transylvania University launched targeted email campaigns that provided parents with stage-specific information. This solution led to a significant 4.8% increase in student yield and an impressive 61% inquiry-to-applicant conversion rate for students with an engaged parent on the platform. CampusESP helped the university become a more trusted institution for families.

Transylvania University