Case Study: The New School achieves 10% higher parent engagement with CampusESP

The New School boosts parent engagement 10% with CampusESP

The New School sought to enhance engagement with prospective students' families, particularly those unable to visit campus, by providing an authentic inside look at student life. They partnered with vendor CampusESP to utilize its platform for family communication.

CampusESP's solution involved leveraging The New School's student ambassadors to author content for a dedicated family portal. This student-authored content, organized in a special "From Our Students" community, achieved a 10% higher click-through rate than other posts. CampusESP helped The New School successfully increase parent engagement by highlighting students as storytellers.

The New School