Case Study: Texas Tech University scales family engagement with CampusESP

Texas Tech University scales family engagement for 40,000 families with CampusESP

Texas Tech University faced the challenge of scaling personalized family engagement for an audience of nearly 40,000 people without overburdening their small team. The university needed an efficient way to gather accurate information from across campus and communicate it reliably to families. They partnered with vendor CampusESP to address this.

CampusESP provided a solution that enabled Texas Tech to collaborate with campus partners through a permissions-based content system and a centralized communication portal. The vendor's platform, including its discussion boards, allowed the university to scale its efforts effectively. As a result, the team significantly reduced manual work while seeing measurable impact; after one communication about staff positions, 20% of applicants cited a parent or family member as their source for the opportunity. CampusESP proved essential in helping Texas Tech build a more efficient and impactful family engagement strategy.

Texas Tech University