Case Study: Texas A&M University strengthens first-year family engagement with CampusESP

Texas A&M University boosts family engagement to 77% open rates with CampusESP

Texas A&M University partnered with CampusESP to enhance its communication and onboarding strategy for the families of first-year students. The challenge was to equip these families with the necessary information and support during the critical summer transition period, moving from scattered, last-minute communications to a structured, engaging experience.

CampusESP provided the solution with its family communication tools, enabling the university to implement a personalized 70-day drip campaign. This involved segmenting families into communities and using AI for translation. The results were highly effective, with campaign open rates averaging 70% and a graduation-focused campaign achieving an 89% open rate. CampusESP helped Texas A&M build lasting connections, save staff time, and significantly improve family engagement.

Texas A&M University