Case Study: Tarleton State University boosts family engagement and cuts parent calls with CampusESP

Tarleton State University cuts family calls 95% with CampusESP

Tarleton State University recognized the early importance of family engagement but lacked a centralized system to communicate effectively. Their challenges included a high volume of phone calls from families and an inefficient, paper-based FERPA process. To address this, the university partnered with vendor CampusESP to use its all-in-one family engagement platform.

CampusESP provided a dedicated portal for secure communication and FERPA management. The solution enabled Tarleton to create engaging content and virtual events, leading to a drastic reduction in call volume. The results were significant: a 95% decrease in phone calls from families, a 10x growth in their family user base to over 15,600, and over 8,000 FERPA connections. Furthermore, CampusESP helped identify that student retention rates were 9% higher among students with more engaged parents.

Tarleton State University